While some parents lecture their children on the importance of hard work and entrepreneurship, Janine and Pete Rash put it into practice and helped their kids start an ice cream truck business. Marcus, Jacob, and Jason Rash have spent their summer riding down the streets of Cheboygan and Indian River selling frozen treats to excited customers both young and old. Pete and Janine take turns driving the truck throughout the week, while the boys have a fine tuned system for selling their product to hungry citizens out of the back. As one takes the orders, another grabs the ice cream product, and the third counts the money back to the customers; something the Rash’s say sets them apart from other businesses. “People are always impressed that the boys count back the money,” said Janine. “Nobody does that anymore.” Their route is vast and covers the west side of Cheboygan on Tuesdays; Indian River, the west shore of Mullet Lake and the south/east shores of Burt Lake on Wednesdays; the east side of Cheboygan on Thursdays; back to Cheboygan’s west side on Friday; and over to Indian River and the south/east shores of Burt Lake, along with the west shore of Mullet Lake on Saturdays. Mondays are their days off. When the kids head back to school this fall, they will move the hours to weekends strictly. The Rash’s have had a busy first year that started in June; serving Northern Michigan in its most popular days of the year. The fourth of July has been their most successful weekend thus far, as they catered an event at Point Nipigon and also showed up for the firework’s crowd at DeVoe Beach in Indian River. The crew has also catered events ranging from birthday parties to ice cream socials at Camp Walden. Having bought the truck from previous business owners in Cheboygan, the family has had much success and plans to continue their businesses into the future. “Everyone’s been really sweet,” said Janine. Community members literally run towards the truck when they hear the jingle that is played from the truck’s speakers. Kids, ranging in age, parents and grandparents all gather around to purchase one of the many snacks offered from the roaming businesses. When asked what his favorite part about helping operate the business, the youngest brother, Jason, said “Making kids smile.” And making kids smile is truly a service that is provided with Kidz Biz Ice Cream and Treats. They even received an anonymous donation from a local citizen who wanted to help kids afford the treats if they were unable. “It is more than just a business, the kids have a blast, and they are always looking for ways to improve,” said Janine. “Since many kids lack the practical experience of sales and business when beginning to search for jobs, this ice cream truck serves as a tool to teach these three brothers the knowledge they will need to know before entering the workforce.” And beyond making people smile, the family of entrepreneurs has also brought joy to dogs who bombard their truck as well. They keep a special package of dog treats on hand after they experienced so many customers’ dogs swarming around the truck. “They hear the jingle and they come running,” said Janine. And with the boys headed into sixth, ninth, and tenth grade, they’ll be able to spend the next several summers running their blossoming business. And beyond their economic know-how, the family cares for their customers, as Janine helps kids cross the road and always makes sure she positions the truck in the safest possible place. “The most important thing this business has taught is kindness,” said Janine. “Riding around n the ice cream truck brings smiles to all who see us and that is what makes it all worth it.” The boys hope to continue catering events even as school starts, and can be reached at their Facebook page, “Kidz Biz Ice Cream and Treats.”