This event is meant to help replace money that would have been raised this year through the annual auction and other event.

SMCC2020, a five-week major fundraising campaign that launched on Giving Tuesday in May, will conclude with a virtual event at 7 p.m. Thursday on Facebook Live.

The event will be hosted by school President Sean Jorgensen and Principal Jason Linster.

“We are still working to finalize all of the elements of the Facebook Live event, but we're planning a great show filled with surprises and a few laughs,” said Jeff Goda, an SMCC graduate and Director of Marketing and Communication for the school.

The winning ticket from the Bill Applin Memorial Car Raffle will be drawn during the broadcast, Goda said.

Jorgensen said the school’s promise is to make an SMCC education affordable to any family that seeks it.

“SMCC2020 seeks to continue that promise for those affected by the economic fallout of the COVID-19 pandemic,” the president said in an email. “One hundred percent of the funds raised will go to support financial aid and scholarships for SMCC students. We appreciate the extraordinary support that our alumni and friends have already shown in this effort, but we need everyone's help in reaching our total goal.”

He said it will be easy to donate. Just visit smccmonroe.com and follow the link to SMCC2020 or text 'SMCC' to 91999 from a mobile device.

The campaign seeks to raise $300,000 from more than 2,000 alumni, friends and community supporters of the coed school off W. Elm Ave. The funds are designated solely for need-based student scholarships and are designed to replace a portion of the critical non-tuition revenue that was not realized this fiscal year due to cancellation of the school’s annual auction in April due to the coronavirus and the suspension of other annual fundraising efforts.

“In a typical year, these events provide essential resources that allow us to assist current families with over $1 million each year in need-based financial aid,” Goda said.

There are several ways to support the campaign, he said. First, persons can text “SMCC” to 91999 and be taken to the online donation page.

“You can visit our website at www.smccmonroe.com and click on the rotating banner for SMCC2020 to be taken to the donation page,” he said.

Persons also can mail their donations to SMCC, Attn: Advancement Office, 108 W. Elm Ave., Monroe, MI 48162.

Alumni and friends are encouraged to tune into the live and join in the fun. As a special incentive that night, Ron and Pam LaBeau, have generously offered to match the first $50,000 in new pledges raised that evening.

The school’s recent shutdown due to concerns about the coronavirus will likely be discussed.

“We have all been touched in one way or another by the COVID-19 pandemic,” Goda said. “At SMCC, thanks to our incredible faculty, our technology platform and our 1-to-1 iPad program, we were able to transition to a fully online learning platform in a matter of days. While nothing can replace the educational experience and the relationships that come from being together with our outstanding teachers and their classmates live and in person, we were able to bring students a high-quality version of the SMCC experience via remote learning and keep tomorrow’s leaders growing academically, spiritually and socially during this crisis.”

The greatest challenge the school faces is assisting families, many of whom have been economically affected by the pandemic and the resulting shutdown, “in continuing to afford the education they seek for their sons and daughters,” he said.